Which of the following most likely represents thereason firms attempt to implement sound marketingprinciples (i.e., the process of creating, distributing,promoting, and pricing goods and services) as part oftheir overall strategic direction? In other words,sound marketing techniques:Help the firm explain to potential customersAwhy they must charge such high prices.Help the firm lower their transportationBcosts.Help the firm facilitate satisfying exchangeswith their most valued customers, which inturn, promotes long term profitablerelationships with this same group.Help the firm develop more effectiveDadvertising campaigns.

Sound marketing strategy is a strategy to earn maximum profits in the business .The marketing plan…

Answered: Which of the following most likely…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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