A straight rebuy purchase for a business is similar to a habit purchasefor a consumer. Given that this is virtually an automatic repurchase, how could a competitive firm structure their marketing activities to win market share from customers who have established business relationships with other firms

Which of the following most likely represents the reason firms attempt to implement sound marketing principles (i.e., the process of creating, distributing, promoting, and pricing goods and services) as part of their overall strategic direction? In other words, sound marketing techniques: Help the firm explain to potential customers A why they must charge such high prices. Help the firm lower their transportation B costs. Help the firm facilitate satisfying exchanges with their most valued customers, which in turn, promotes long term profitable relationships with this same group. Help the firm develop more effective D advertising campaigns.

Steps in the Planned Buying Process. Do you think all of the steps in the planned buying process are used when buying simple everyday process (such as a loaf of bread or a half-gallon of milk), or are they used only when buying big-ticket items? Why, or why not?

Please invent an imaginary company producing a good or a service, located in whatever place and having whatever name. You should treat the aspects given in the following table: Table of Contents Introduction - The Company and its Environment (the name of the author) The Company and its Customers (The Buyers) (the name of the author) The Company and its Products (the name of the author) Price (the name of the author) Distribution (the name of the author) Promotion (the name of the author) Social Media Marketing (the name of the author) Conclusions I want an expert to give me some ideas of an imaginary companies to inspire from.

Effective marketing requires an understanding of the prospective buyers’ buying process (i.e., purchase decision process). Choose a recent purchase decision you made to use as an example. Distinguish the stages of the buying process and explain the key issues of each stage as they relate to your experience.

In class, we discuss the first time someone purchases a product and we discussed a way to look at repeat purchases. (a) The first time someone purchases, they must become aware that a product/brand exists and come to understand why they might want to buy the product. Once they are interested in the product, for many products they will do research before they decide whether they will purchase. Name three ways they might do this research (places from which they would get information)? Name three issues which they will investigate in this reserach.   (b) When someone purchases in a product category (e.g. soap) again, what steps should a company take to increase the likelihood that their product will be purchased next time?