Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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1) Which of the following is most essential to any definition of marketing?
A) demand management
B) the production concept
C) customer relationships
D) making a sale 

2) All of the following are accurate descriptions of modern marketing today, EXCEPT which one? 
A) Marketing is the creation of value for customers. 
B) Marketing is managing profitable customer relationships. 
C) Selling and advertising are synonymous with marketing. 
D) Marketing involves satisfying customers' needs. 


3) According to management guru Peter Drucker, "The aim of marketing is to ________."
A) create customer demands
B) identify customer demands
C) make selling unnecessary
D) set realistic customer expectations

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