A college in a metropolitan area wishes to increaseits evening-school offerings of business-relatedcourses such as marketing, accounting, finance,and management. Who are the target market customers (students) for these courses?
A college in a metropolitan area wishes to increaseits evening-school offerings of business-relatedcourses such as marketing, accounting, finance,and management. Who are the target market customers (students) for these courses?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A college in a metropolitan area wishes to increase
its evening-school offerings of business-related
courses such as marketing, accounting, finance,
and management. Who are the target market customers (students) for these courses?
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