Review the following hypothetical scenario and answer the following question: We are increasingly concerned about Over-the-Top programming. With HBO and Showtime offering their programming directly to consumers and some sports networks (e.g., NFL and MLB) considering the same, we are concerned that we might lose subscribers. We need to know how losing subscribers would affect existing networks and whether it might impact their decision to market directly to consumers. It would assist us if you would identify whether there are any network effects in the decisions of cable customers to “cut the cord” and networks to provide OTT programming. If more networks sell directly to consumers, how will this affect the demand for our cable television services? Also, will it impact the decision made by other networks. Finally, are there any strategic moves that we should be making to counteract this trend?

You are the marketing manager for a product company and you are planning to distribute your product to consumers using retail channel partners. What factors go into establishing the functions that will be performed by your distribution partners, and consequently, will impact the level of commissions paid to the distribution partners?

What is the transportation model's purpose?

How do platform-based business models like Airbnb or Uber create value for both consumers and providers?

Choose a fast-food restaurant chain that does business in your area. Describe the company's target market and explain how its marketing mix is designed to appeal to this target market. Explain how they segment the market to match their product/service

Companies are constantly researching their economic status to determine the company's projected business performance.  The scales of the economy are directly related to how to market the business.  Determining the marketing strategy of direct mail marketing, text messaging marketing, search engine marketing, advertising experts, and/or digital marketing.  In this discussion question, you will apply theory from your past courses in economics and marketing:  Describe how you should consider inflation when analyzing your existing or new business idea/product/service or creating a strategic management approach? Provide three (3) options that you will consider for pursuing new market opportunities.  How could the options for pursuing marking opportunities be applied to your career planning at the current stage of your career?  You should consider the business idea or new product/service in your Capstone.  Describe in details to support your response.

What is the role of a distributed system model? How does it differ from centralized systems, and what are the benefits of distribution?

Consumers now wield significantly more influence in the marketplace. What causes contributed to this "empowered consumer" state of affairs? How has this aspect impacted supply networks over the last decade or so? Will this influence persist, and what effect will it have on supply chains?

Recently, the Global Games Market Report was released to explore the market trends shaping and driving the landscape of the game, and further zoom in on the latest developments per segment and region for the upcoming year and beyond. The report indicates that the way consumers engage with and through games is constantly changing that leads to entirely new segments of game enthusiasts. There are now more than 2.5 billion gamers across the world. Combined, they would spend $152.1 billion on games in 2019, representing an increase of +9.6% year on year. According to the newest report, the U.S. has overtaken China as the world's largest gaming market by revenues. Overall, the U.S. games market would generate $36.9 billion in 2019, predominantly driven by its +13.9% growth in console game revenues. Among top 10 video game publishers by game revenues, major US companies are Sony, Apple, Microsoft, Nintendo, Google, Activision Publishing (AP), and Electronic Arts (EA). Video games are played…

What impact is Walmart’s acquisition of nontraditional retailers likely to have on the shopping habits of Walmart’s customers?