Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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- The same brand and model of tablet is sold by specialty computer stores, discount stores, category specialists, online retailers, and warehouse stores. Why would a customer choose one retail format over the others?
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- Choose three different online retailers and highlight two examples of differentiation in each.arrow_forwardWhat do off-price retailers need to do to compete against other formats in the future?arrow_forwardExplain why it is that such a large percentage of retail sales still take place in physical brick-and-mortar stores as opposed to online.arrow_forward
- Provide a short definition of an experience good and provide one or more examples of experience goods. Provide a short definition of search goods and name one or more examples of search goods. Based on your answers above, how does the retailing of experience goods differ from the retailing of search goods? What is the impact of these differences on consumers?arrow_forwardIn what ways are traditional specialty stores andoff-price retailers similar? How do they differ?arrow_forwardThink of a company that you shop with online. Explain the benefits of shopping online.arrow_forward
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