Which is true? O Accounting assists management by determining profitability. O all choices are correct. O Marketing creates strategies to increase sales. O Marketing reports back on the success of campaign.
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- The BCG matrix approach is problematic in that it ________. A. tends to undermine the importance of market growth rate as a measure of market attractiveness B. fails to classify SBUs C.focuses solely on current businesses and provides little scope for future planning D. focuses on planning for the future at the cost of ignoring the present E. tends to undermine the importance of relative market share as a measure of company strength in the market- One theme of Unit 2 is planning. Make a journal entry that answers the following question: What skills and knowledge do you need to possess in order to develop a useful marketing plan? ThanksMcq This is a proposal used to explain where a business wants to go and how it expects to get there. O Vision statement O Mission statement O Stockholder statement O Business strategy O Stakeholder statement..
- Which of the following statements is INCORRECT? a. Strategy innovation is a process of applying innovative thinking to the entire business model of a company, not just to its products or inventions. b. Innovation is just about opening up new markets. c. Strategy innovation is shifting a corporation’s business strategy in order to create new value for both the customer and the corporation. d. Strategy innovation involves changing the rules of how customers receive value and having a business model that delivers that value better than the competition. Which of the following statements are correct? I. In order for intellectual property to be properly managed and used to create a competitive advantage, top level management must be involved. II. The use of patents to enjoy a short-term technological lead is the best-known way to create competitive advantage with IP rights. III. Patents do not expire after application. IV. IPRs help to protect brand names. a.…Are the following statements True or False? Explain (in a few sentences) why. a) “Ifitischeapertopurchaseaservicefromthemarketthantoproduceitin-housea firm should outsource the service and use the market”. b) “Advertising expenditures with no direct informational content can increase market efficiency”. c) “If a person chooses to have $100 today rather than have $120 next week then the person is present biased”.You MUST use your chosen client ( COMCAST) and include sources as this is research based.*** each part should be 1–2 paragraphs or several bullet points in length. Part 1: Competitive Advantages List the competitive advantages of the product, service, or organization you’re focusing on: the things that make it different from competitors in positive ways. Part 2: Market Niche and Positioning Strategy Describe the market niche you want to fill, along with the positioning strategy you recommend using. Why do you think this is the right approach? Part 3: Positioning Statement Develop a positioning statement using this formula: “To [target audience], [product/service/organization name] is the only [category or frame of reference] that [points of differentiation/benefits delivered] because [reasons to believe].[1] (L
- ABC would like to improve its salesvolume. It may set the following keyperformance indicators to betterunderstand and improve it EXCEPT: A. Number of referrals by regular customers - customer perspectiveB. Promotion rate - learning and growthC. Sales in pesos - financial perspectiveD. Sales transactions by branch - customer perspectiveWhich of the following is an incorrect statement describing Whistle blowing? a. None of the options describes whistle blowing b. Holding an extra ordinary general meeting to discuss the diversification plans c. Discussing the reasons for low profitability in the annual general meeting d. Holding a press conference to announce a new productA Marketing plan is a written step by step process designed to meet company’s objectives. Which of the following is NOT a purpose of a Marketing plan? A. Help the company on decision making B. Create goals for the company C. Control the factors of the Macro-environment D. Compare previous and actual performance
- What is a good job title SUMMARY: Strategically plans, budgets and manages marketing programs locally andcorporately to maximize results.Management of local marketing efforts to increase sales: 40%• Strategically plan and develop the following:o Relationships including programs for corporate business “partners” (e.g.chambers of commerce, government entities, etc.).o Sales and marketing opportunities in builder market.o Sales through real estate partnerships.o Customer credit card accounts and sales.o Relationships and programs with media partners.• Research local advertising opportunities. Strategically plan to increase mid-week sales ortarget specific demographics in market.Strategic planning, budgeting and formulation of marketing programs for maximizingresults: 35%• Strategically plan and budget events for all locations. Provides direction for all locationsmarketing teams as it relates to sale research, execution and events.• Develop and manage relationships within market. Direct…12 An e-government platform that solely offers information as part of their business model refers to a hybrid business model. Select one: a. True b. FalseWhat is the best reason a sales manager is constantly focused on reviewing and evaluating sales performance? a. To adapt to pricing changes b. To complete sales performance reviews c. To adjust to changing customer needs and modify strategic sales program d. To validate budget expenditures