A hospital always required physicians to write patient notes on their chart every time they saw them. Now they can update patients' charts on computers or even on the cell phones. This represents which type of innovation? Multiple Choice marketing dynamically continuous continuous discontinuous promotion
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- Where does the Gen Z demographic tend to make purchases, physical stores,online, or both?2. Do they perform any pre-purchase research? If yes, how do they conduct theirresearch.3. Is the Gen Z consumer interested in a personalized brand experience or justlooking for the lowest price?4. Does the Gen Z consumer appreciate purchasing choices?5. Does the Gen Z consumer have high expectations when making a purchase?Does the completion of the sale depend on the expectations being met?Downloading a chapter of a new book before buying it or listening to afew seconds of a song before purchasing it are examples of whichaspect of the 4E framework?10 G2B is a type of e.government Select one: a. False b. True
- Creative Homework/Short Projecr As a member of anevv product team with your company, you are working to develop an electric car jack that would makechanging car tires easier. You are considering conducting a test market for this nevv product. Outline thepros and cons for test marketing this product. Whatare your recommendations?This concept emphasizes that people will only buy something that they know it exists. Trial RateDiffusion of InnovationAvailabilityAwarenessAll Choices are Incorrect1. Based on the first chart (overall scores), which brand/s is/are the better performing ones (where the consumers’ attitude is more favorable)? Which is/are the poorer performing brand/s? 2. Based on the 2nd chart, which product attributes are the most important to consumers in their purchase decisions? Which ones are of lesser importance? 3. What particular attributes of these products perceived as superior (that is, why are they considered to be the best)?
- One of your university fellows from marketing cluster, wishes to generate a research idea. He has scanned his own interests on the basis of his assignments and has read a few research articles and books, but has failed to identify an idea about which he is excited. He comes to you and asks your advice. Suggest any two techniques that your fellow could use, and justify your choice.Need help writing a paragraph about an error they are making with market segmentation. *article is below Product Case Study Sam and Micaela first met while studying marketing at San Juan College. Both were ambitious and had plans to run their own businesses. Over time they decided to start a business together. Initially they spent many months discussing what sort of business they should go into. They considered various service businesses, like consulting or an internet- based training offering. However, it was eventually an opportunity in the children’s toy market that appeared to have good potential. They had observed that parents were becoming increasingly time-poor and, as a result, had less time to spend with their children. And in order to compensate for this, the parents typically spent large amounts on their children to entertain them. Obvious examples were the success of PlayStations, iPads, PC’s, and mobile phones. Sam argued, “these are big ticket items. The level of…Provide an introduction to Bill Gates Speech at Harvard (part 1) by DHK123, Scott Berkun Lecture: The Myths of Innovation by Carnegie Mellon University, Prahalad @ MSM Opportunities at Bottom of the Pyramid 1/6 by MaasSchoManage, Frank Piller(RWTH/MIT): Innovation and Mass Customization by Cyledge and How can we better understand customers? by Google. Provide an analysis of your understanding from these videos. Follow the analysis with alternatives that are applicable to the analysis formulated. What are the assumptions that can be made from reviewing the videos? Provide recommendations to implement innovation as part as common practice. Next, how would you implement the recommendations? Provide lessons learned and conclusion.
- Product Choice Make a final decision about whichptoduct you will purchase. Desaibe the heuristics thataided in your decision making.What is Mysa Smart Thermostat's target audience?Monitoring the Web Become familiar with Google.com/alerts before this exercise. Pick a large brand that you would like to work for. Imagine that you have been assigned to do ORM for the brand. Go to Google.com/alerts. 1. What does the acronym “SERPs” stands for? Search Engine Results Page 2. What results are positive, Neutral, or Negative and explain why. Go beyond just page 1 and 2. Compare the Google result with how Bing displays the result. 3. List keywords you think would be important for this brand to manage and why. 4. Review the screenshot of a Google SERP for “Richard Branson Virgin.” Review the results. Why an online reputation manager, PR person, or CEO would want to review these frequently. Using the keywords brought up earlier when using Google Alerts, go see what those keyword SERPs look like.