Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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What are some limitations of the NAICS (North American Industry Classification System) categorization scheme?

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Step 1: INTRODUCTION

NAICS (North American Industry Classification System)

For the reason of gathering, analyzing, and publishing statistical data pertaining to the American corporate economy, Federal statistics agencies classify commercial establishments according to the North American Industry Classification System (NAICS). It was created to enable close business statistics comparisons between the three North American nations. Because NAICS relies on a production-oriented theory, it puts firms into industries based on how similarly they produce goods or offer services.

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