Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Explain the concept of social CRM (SCRM) and its significance in the age of social media. How can businesses leverage SCRM to enhance customer engagement and loyalty?

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Step 2: Key Aspects of Social CRM
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Step 3: Significance of Social CRM in the Age of Social Media:
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Step 4: Leveraging SCRM for Customer Engagement and Loyalty:
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