What are the importance of having Customer Relationship Management in a company? State at least three advantages of having CRM in the company

Understanding the marketing plan (5)

Market segmentation and product positioning in consumer markets are extremely important concepts for marketers to address.  One of the big questions to address is what attributes should end up in the final positioning model(s).  Furthermore, there are questions of whether the attributes should be of utilitarian or more hedonistic/psychographic in nature.  Clearly there is also a place for creativity in these regards.  Discuss how marketing management should go about making these critical product/brand positioning decisions.  After some discussion, present an example of a creative perceptual map that Burger King could use to position and differentiate its brand from others like McDonald’s, Kentucky Fried chicken, and other fast food restaurants.

What components make up an ADT and how is it put together? Please provide your comment in the spaces provided.

1. Explain five benefits of marketing in business with example of each? 2. Discuss the steps involved in buyers'(consumer) decision making process. Answer the question with an example

1. Why is it important to track how our customers change over time?  2. Describe the three stages of the relationship a customer has with a firm (Hint: AER model) 3. What is a persona? How is it different from a market segment?

Create your own business idea that includes: Description of the product or service Why the company has decided to expand globally Specify the markets and/or countries where the company is going to enter Prepare the SWOT analysis for your business idea Brand (sub-brand) name, slogan, and the key message for (one) target group Marketing mix concept to promote the product

How might a law mower company use segmentation for positioning purposes? AT present, the manual reel mower market is rather small but growing. What marketing mix recommendations could be used to significantly expand this market?

How does each firm employ psychographic segmentation (such as the AIL statements and the VALS approach) to the marketing of its products? Is there a relationship between the use of psychographic segmentation and the types of products sold by each firm?

What are the two primary types of surveys a companymight use to forecast sales? Why would a company usean outside expert forecasting survey?