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SUMMARY: Strategically plans, budgets and manages marketing programs locally and
corporately to maximize results.
Management of local marketing efforts to increase sales: 40%
• Strategically plan and develop the following:
o Relationships including programs for corporate business “partners” (e.g.
chambers of commerce, government entities, etc.).
o Sales and marketing opportunities in builder market.
o Sales through real estate partnerships.
o Customer credit card accounts and sales.
o Relationships and programs with media partners.
• Research local advertising opportunities. Strategically plan to increase mid-week sales or
target specific demographics in market.
Strategic planning, budgeting and formulation of marketing programs for maximizing
results: 35%
• Strategically plan and budget events for all locations. Provides direction for all locations
marketing teams as it relates to sale research, execution and events.
• Develop and manage relationships within market. Direct public relations responsibilities,
including acting as spokesperson for all locations.
• Ensure local branding and image building is developed and maintained.
• Ensure real time market intelligence is gathered and processed.
• Provide feedback to Marketing Director regarding strategies for improved market
performance.
• Develop and manage marketing efforts, including advertising, promotions, internet and
other marketing programs. Provide leadership in various areas involving marketing, such
as merchandising support, visual display, in-store restaurant, sale events, and security
during special events.
• Lead corrective action teams.
• Work with vendors to bring special events into the store.
Overall leadership and management of
marketing strategies: 25%
• Manage marketing staff. Respond to marketing/public relations needs on a 24x7 basis, as
required. Manage and develop marketing staff to build team strength.
• Communicate with all staff regarding marketing efforts on a timely and proactive basis.
• Recruit and hire qualified staff in cooperation with Human Resources. Ensure orientation
for new staff.
• Coach, train and support staff. Provide feedback and recognition regularly. Support
company policies and discipline staff as needed.
• Document and conduct performance reviews thoroughly and timely—hold staff
accountable for fulfilling their key responsibilities and goals satisfactorily.
• Set performance objectives and develop staff’s skills. Develop improvement plans for
poor performers and terminate or transfer if unable to perform.
• Complete staff paperwork accurately and timely—job orders, class changes, termination
reports, work schedules etc. Complete timekeeper functions and administer benefit pay
accurately and timely.
• Schedule staff to meet customer and business needs.
• Control turnover. Cross train staff to ensure departmental coverage for major functions. •
Conduct monthly staff meetings, share appropriate information, develop agendas and
minutes.
• Oversee the mission and critical measures of department. Be a role model of the company
vision and values.
• Respond to all communications (voicemail, e-mail, mail) at least once daily.
Management/Supervisory Responsibilities:
Directly supervises 2-4 staff members in the Marketing Department.
Qualifications
Education and/or Experience:
• Bachelor’s degree in marketing or related field.
• 3-5 years of marketing experience.
• 1-2 years of management or supervisory experience.
• Public relations experience required.
• Sales or account management experience preferred.
• Knowledge of various forms of media including print, broadcast, radio and internet.
Computer Skills:
• Internet software; Spreadsheet software and Word Processing software.
Physical Demands: The physical demands described here are representative of those that must
be met by a staff member to successfully perform the essential functions of this job.
• Frequent sitting, talking, hearing, and using hands to finger, handle or feel.
• Occasional standing and walking.
• Specific vision abilities required by this job include close vision.
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