Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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ABC would like to improve its sales
volume. It may set the following key
performance indicators to better
understand and improve it EXCEPT:
A. Number of referrals by regular customers - customer perspective
B. Promotion rate - learning and growth
C. Sales in pesos - financial perspective
D. Sales transactions by branch - customer perspective
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