Take a trip to a shopping centre, mall or district within your community. Choose a retail store within this centre, such as a department store, DIY store,clothing shops or supermarket. The store you choose must be one that has the products displayed on shelves and which would allow shoppers to enter and walk around the aisles to view the products close up. Step 2: Once you have identified the store, enter the store and choose a product category within the store. Visit the product category and choose one product from this category to answer the follow questions in relation to that product response must beAPA compliant with references from 2 scholarly academic sources (not from Wikipedia) Product to be used is the "head and shoulders 12.5 fl oz classic clean dandruff shampoo" as the product. give a thorough analysis please (1) Comment on the information provided on label is it (Informational or promotional) (3) Based on how the product was displayed, what position do you believe it command in the market place (premium, discount, basic etc.) (4) Based on the image of the product portrayed in its advertising, does the package support its image and price? Explain (8) What marketing activities are used to promote the product in the store or otherwise (9) What marketing activities are used otherwise to promote the product generally? (10)Based on the information you have collected and your observation, state what are the 4 P’s of this product
Take a trip to a shopping centre, mall or district within your community. Choose a retail store within this centre, such as a department store, DIY store,clothing shops or supermarket. The store you choose must be one that has the
products displayed on shelves and which would allow shoppers to enter and walk around the aisles to view the products close up.
Step 2: Once you have identified the store, enter the store and choose a product category within the store. Visit the product category and choose one product from this category to answer the follow questions in relation to that
product
response must beAPA compliant with references from 2 scholarly academic sources (not from Wikipedia)
Product to be used is the "head and shoulders 12.5 fl oz classic clean dandruff shampoo" as the product. give a thorough analysis please
(1) Comment on the information provided on label is it (Informational or promotional)
(3) Based on how the product was displayed, what position do you believe it command in the market place (premium, discount, basic etc.)
(4) Based on the image of the product portrayed in its advertising, does the package support its image and price? Explain
(8) What marketing activities are used to promote the product in the store or otherwise
(9) What marketing activities are used otherwise to promote the product generally?
(10)Based on the information you have collected and your observation, state
what are the 4 P’s of this product
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