What role does strategic collaboration with channel partners and third-party vendors play in maximizing the impact of sales promotion initiatives ?

How do businesses determine the most effective marketing channels to reach their target audience?

Select a consumer product that is sold through multiple channels. Explain the various channels and the type of retailer you can purchase the product from.  What are the advantages and challenges of using multiple channels?  Are these retailers effective at product distribution to consumers?

How are nontraditional channels of distribution affecting your organization and its marketing strategy? Appraise the situation and discuss.

Explore strategic issues in marketing channels, including leadership, cooperation, and conflict.