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- If your target market are teenagers, What do they need? What do they want? What products can you offer them? What services can you offer them?What is a buyer persona and how can it be used to better understand the needs and preferences of a target market?Why might business customers generally be consideredmore rational in their purchasing behavior than ultimateconsumers?
- Why is it important to determine who your target market is?Why is it important to be able to identify your potential customers?In order for a market to exisit, there must be a need for a product, ability to pay, willing to buy, authority to buy, and be a group large enough to result in a profit. Without these, you do not have a viable market. What are some things a person can do to prevent not having a viable market?