35.36.37 Answer those multiples choices questions. A) A Canadian university would like to know the opinion of its students to know if they prefer online or face-to-face courses. For this survey, she selected a group of 250 students from an American university. Is the study likely to obtain valid results? Yes, because the sample is large. Yes, because universities know how to conduct unbiased research. No, because the sample chosen is not representative of the population concerned. No, because a single sample is not enough to produce valid results. B) Clothing Inc. is a company that sells clothing. This store targets a small segment of consumers who have very specific fashion preferences. This is an example of: Undifferentiated targeting strategy Psychographic targeting Niche strategy differentiated targeting strategy No, because the sample chosen is not representative of the population concerned. C) A major advantage of secondary research is that it: Is easily available. makes it possible to obtain samples of convenience. Can be adapted to research questions. Includes data that have been exclusively collected by highly qualified
35.36.37 Answer those multiples choices questions. A) A Canadian university would like to know the opinion of its students to know if they prefer online or face-to-face courses. For this survey, she selected a group of 250 students from an American university. Is the study likely to obtain valid results? Yes, because the sample is large. Yes, because universities know how to conduct unbiased research. No, because the sample chosen is not representative of the population concerned. No, because a single sample is not enough to produce valid results. B) Clothing Inc. is a company that sells clothing. This store targets a small segment of consumers who have very specific fashion preferences. This is an example of: Undifferentiated targeting strategy Psychographic targeting Niche strategy differentiated targeting strategy No, because the sample chosen is not representative of the population concerned. C) A major advantage of secondary research is that it: Is easily available. makes it possible to obtain samples of convenience. Can be adapted to research questions. Includes data that have been exclusively collected by highly qualified
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
35.36.37
Answer those multiples choices questions.
A) A Canadian university would like to know the opinion of its students to know if they prefer online or face-to-face courses. For this survey, she selected a group of 250 students from an American university. Is the study likely to obtain valid results?
Yes, because the sample is large.
Yes, because universities know how to conduct unbiased research.
No, because the sample chosen is not representative of the population concerned.
No, because a single sample is not enough to produce valid results.
B) Clothing Inc. is a company that sells clothing. This store targets a small segment of consumers who have very specific fashion preferences. This is an example of:
Undifferentiated targeting strategy
Psychographic targeting
Niche strategy differentiated targeting strategy
No, because the sample chosen is not representative of the population concerned.
C) A major advantage of secondary research is that it:
Is easily available.
makes it possible to obtain samples of convenience.
Can be adapted to research questions.
Includes data that have been exclusively collected by highly qualified people.
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