Select a known local entrepreneur in Grenada currently engaged in the production of a creative and innovative local product or service for a period of ONE to FIVE years. Explore the background of the local entrepreneur, providing details on the history, industry, source of the idea for the good/service produced, the nature of the entrepreneurial opportunity that he/she exploited and the resources used in developing the entrepreneurial opportunity. Critically assess the local entrepreneur’s entrepreneurial potential by identifying and discussing at least FOUR (4) key characteristics and skills that are most critical to his/her entrepreneurial success as discussed in the course. Provide relevant examples that will support the assessment (at least TWO). Discuss TWO (2) main categories of creativity techniques and their application to entrepreneurial opportunity identification and development as discussed in the course. You must incorporate at least TWO (2) examples for each main category and analyze how these tools can be useful to the local entrepreneur. Discuss and clearly identify the FIVE (5) major factors that influence the discovery process as discussed in the course readings. Provide relevant links to the case of the local entrepreneur.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Select a known local entrepreneur in Grenada currently engaged in the production of a creative and innovative local product or service for a period of ONE to FIVE years.
Explore the background of the local entrepreneur, providing details on the history, industry, source of the idea for the good/service produced, the nature of the entrepreneurial opportunity that he/she exploited and the resources used in developing the entrepreneurial opportunity.
Critically assess the local entrepreneur’s entrepreneurial potential by identifying and discussing at least FOUR (4) key characteristics and skills that are most critical to his/her entrepreneurial success as discussed in the course. Provide relevant examples that will support the assessment (at least TWO).
Discuss TWO (2) main categories of creativity techniques and their application to entrepreneurial opportunity identification and development as discussed in the course. You must incorporate at least TWO (2) examples for each main category and analyze how these tools can be useful to the local entrepreneur.
Discuss and clearly identify the FIVE (5) major factors that influence the discovery process as discussed in the course readings. Provide relevant links to the case of the local entrepreneur.
Recommend possible future development opportunities for the local entrepreneur (product/service) (at least THREE).

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