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- what do you think are the most effective forms of promotion for business's to use in today's market? What factors should a company consider when deciding how best to promote their brand or products/services?What are the factors that affect a marketer’s choice of sales promotion method?Explain ..What role do sales promotions play in a company's overall marketing strategy?
- v . In what ways can companies utilize surprise and delight tactics as a sales promotion technique to create positive brand associations and increase customer loyalty?What are some potential drawbacks or risks associated with using sales promotion?How does the nature of the market for a firm’s goods or services affect the choice of a promotion method?
- Why is it important to view direct marketing as a specific group of promotion methods?Q: What role has technology played in the evolution of the salesperson? and how do the situational variables of industry location and culture influences sales force activities?Assume that you are working in the marketing department of Sunrise Biscuits (Z) Limited. The company is developing a new biscuit. You are convinced that sales promotion is the best way to launch this new product. A) Explain what the term “sales promotion” means; B) Discuss how it is different than advertising; and C) Recommend one type of consumer promotions that you believe most appropriate for attracting the potential target (university students aged 18-25) for this type of product and explain why.