Assume you work in marketing for Dr Pepper and are looking to expand the brand internationally.You narrow the international target market to three choices: Mexico, Australia, and India. Using global environmental factors: currency fluctuations, income distribution, cultural fit, and technology, rank the countries based on which would provide the best opportunity for Dr Pepper expansion. Explain your ranking for each country.

Assume you work in marketing for Dr Pepper and are looking to expand the brand internationally.You narrow the international target market to three choices: Mexico, Australia, and India. Using global environmental factors: currency fluctuations, income distribution, cultural fit, and technology, rank the countries based on which would provide the best opportunity for Dr Pepper expansion. Explain your ranking for each country.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter9: Reaching Global Markets

Section: Chapter Questions

Problem 2DYMP

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