Reiterate the purpose of the multimodal texts and the call to action ( in writing ) (purposive communication)

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter17: Integrated Marketing Communications, Advertising, And Public Relations
Section17.2: The Communication Process
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Reiterate the purpose of the multimodal texts and the call to action ( in writing ) (purposive communication)

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