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- Are 1. selective attention and 2. selective distortion controllable by a marketer? Explain your answer for each one separately?What types of affective responses to the Ralph Lauren advertisements and retail displays might be created by consumer's affective system?How can marketers utilize opinion leaders?
- What is post purchase cognitive dissonance? How would a marketer reduce cognitive dissonance associated with a consumer's purchase of a smart phone?6. What is meant by attention? What determines which stimuli an individual will attend to? How do marketers utilize this?What is a consumer inference? Why is this ofinterest to marketers?
- What are the three reasons that subliminal perception isunlikely to result in a purchase? Despite these findings, whatrole is neuroscience now playing in the creation of marketingmessages?Behavioural segmentation is the process of grouping customers according to their behaviour when makingpurchasing decisions. Report on ANY FIVE (5) characteristics of behavioural segmentation.Why is it difficult to place a product in a consumer’s evoked set after the person has already rejected that product? What strategies might a marketer use to accomplish this goal?
- How do different consumer characteristics influencea consumer’s information search effort?What is consumer behaviour and why it is important for marketers to understand consumer behaviour? What are different types of reference groups and how those can influence consumers’ purchases/ decision making? Explain with help of real life examples1. If consumers are being deluged by a sensory overstimulation, what can you do as a marketer to cut through the clutter? List atleast three (3) activities you will do