the assignment will focus on building your skills in writing business messages through promoting a particular product. Kindly make sure to do the first activity (A) and elaborate your answers by answering the second part (B). Scenario: You work for Company XYZ and you are assigned to work with the marketing team dedicated to

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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For this topic, the assignment will focus on building your skills in writing business messages through promoting a particular product. Kindly make sure to do the first activity (A) and elaborate your answers by answering the second part (B). Scenario: You work for Company XYZ and you are assigned to work with the marketing team dedicated to a line of baby products. Write a 50-word description for a new product, an eco-friendly baby diaper. Create a name for this eco-friendly diaper. Be sure to mention the feature and details about the product, and how it is different from other leading diaper brands. Part two of the activity is to answer the following: (1) Who is the audience for business communication? (2) What is the audience’s general attitude toward the product? (3) What does the audience need to know? Make sure to check the template provided, attached in MSWord format.
W AutoSave
Undo
File Home Insert Draw Design Layout
X
Page 1 of 1
Paste
Clipboard
144 words
Off
-17°C
Partly cloudy
GA_BW_Salvador_Roxanne - Last saved by user Saved to this PC
Helvetica
11
m English (United States)
References Mailings Review
BIU ab x₂ x² A
Font
A A Aa
A 3
A
SUGGESTED PRODUCT NAME:
DESCRIPTION:
Who is the audience for this
business communication?
Accessibility: Investigate
View
O Search
Search (Alt+Q)
Help
G
C
Paragraph
N
(A) and elaborate your answers by answering the second part (B).
A.
Scenario: You work for Company XYZ and you are assigned to work with the marketing
team dedicated to a line of baby products. Write a 50 word description for a new product,
eco-friendly baby diaper. Create a name for this eco-friendly diaper. Be sure mention
the feature and details about the product, and how it is different from other leading diaper
brands.
¶
IA
What is the audience's general
attitude toward the product?
Normal
H
Roxanne Salvador
No Spacing
Styles
99+
What does the audience need
to know?
Comments
Heading 1
Focus
S
ENG
US
Editing
Editing
V
Dictate
Voice
Share
Editor
Editor
X
+ 100%
6:47 PM
2022-12-02
21
Transcribed Image Text:W AutoSave Undo File Home Insert Draw Design Layout X Page 1 of 1 Paste Clipboard 144 words Off -17°C Partly cloudy GA_BW_Salvador_Roxanne - Last saved by user Saved to this PC Helvetica 11 m English (United States) References Mailings Review BIU ab x₂ x² A Font A A Aa A 3 A SUGGESTED PRODUCT NAME: DESCRIPTION: Who is the audience for this business communication? Accessibility: Investigate View O Search Search (Alt+Q) Help G C Paragraph N (A) and elaborate your answers by answering the second part (B). A. Scenario: You work for Company XYZ and you are assigned to work with the marketing team dedicated to a line of baby products. Write a 50 word description for a new product, eco-friendly baby diaper. Create a name for this eco-friendly diaper. Be sure mention the feature and details about the product, and how it is different from other leading diaper brands. ¶ IA What is the audience's general attitude toward the product? Normal H Roxanne Salvador No Spacing Styles 99+ What does the audience need to know? Comments Heading 1 Focus S ENG US Editing Editing V Dictate Voice Share Editor Editor X + 100% 6:47 PM 2022-12-02 21
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