2. From your chosen idea using human-centered design, you are the designers and the users will be new ones. Choose another three (3) users of the same target market. 3. Designers should generate and list down information such as identifying the needs and possible problems of each user as part of your documentation. 4. Fill in details using IDEA blueprint 1.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Our design is the iCare app.

2. From your chosen idea using human-centered design, you are the designers and the users will
be new ones. Choose another three (3) users of the same target market.
3. Designers should generate and list down information such as identifying the needs and
possible problems of each user as part of your documentation.
4. Fill in details using IDEA blueprint 1.
WHY
The core essence of your idea/solution.
HOW
How to execute your why.
VALUES
The values your idea/solution must uphold to ground and guide your why and how.
WHAT
What your idea/solution offers to respond to your why and execute your how.
Transcribed Image Text:2. From your chosen idea using human-centered design, you are the designers and the users will be new ones. Choose another three (3) users of the same target market. 3. Designers should generate and list down information such as identifying the needs and possible problems of each user as part of your documentation. 4. Fill in details using IDEA blueprint 1. WHY The core essence of your idea/solution. HOW How to execute your why. VALUES The values your idea/solution must uphold to ground and guide your why and how. WHAT What your idea/solution offers to respond to your why and execute your how.
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