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- 1. Expanding the Invention Quest: Staples should consider expanding the reach and scope of the Invention Quest to attract a wider range of inventors. This can include hosting regional events, collaborating with educational institutions, and utilizing online platforms to gather a more extensive pool of innovative ideas. 2. Providing mentorship and resources: Staples can offer mentorship and resources to finalists and winners, including expert guidance in product development, marketing, and patenting. This will enhance the chances of success for inventors and their inventions. 3. Partnering with inventors: In addition to licensing agreements, Staples can explore partnerships with inventors for long-term collaboration. This can include ongoing product development, exclusive product launches, and shared marketing efforts. 4. Expanding the product line: Staples should continuously expand its exclusive product line by investing in the development and marketing of innovative products. This…(1)B2B: Assignment 3 1. What are the compnents of a marketing information system that is is desirable for a b2b organization? 2. Why have these components been selected? 3. How will these components assist marketing managers with their decision making?1. What is the most recent group to be incorporated into product benefits? a. Resource benefits b. Functionl benefits c. Core values d. Sensory benefits 2. Which element would be categorized in the macro-environment for managers at Ben & Jerry’s? a. Ingredients b. Flavors c. Prices d. Cultural beliefs 3. For a customer to satisfy a need, he or she will need to search for information about how to satisfy that need. Which of the following is NOT true about the information search process? a. The customer begins by searching his or her memory for information or experiences to satisfy the need. b. If the customer does not have then information, he or she will search externally, and family and friends will be a reliable source. c. The information search generally begins with the general and narrows as the customer refines the search. d. With the growth in information available on-line, the information search step in the model will be eliminated and the model changed. 4. A true…
- Please help 2. You are a business manager of X's online media company, who is assigned to build a video channel on the X media website. Please make a SOSTAC (situation, objective, strategy, tactics, action, and control) analysis of the development of the media website channel that you will design.The more evidence that can support an accurate, the better the decision-making that can be made to ensure growth and company objectives. Could "analysis paralysis" take over and thereby prevent the use of multiple tools?We have decided to start a new business called ABC headphones. We will be selling a variety of diff head phones. 1- Select a positioning strategy most suitable for your product idea. Explain your choice. 2- There are 3 types of customer decision making processes, real, impulse and habitual. Select the most applicable to your product. Explain your answer. 3- A product has distinct layers,namely core, tangible, augmented, potential and the product image. Explain each layer and how it applies to ABC head ohones
- Name and discuss 3 primary types of objections customers typically raise: 1. Price objection: Customer believes quoted price is too high. 2. Product Objection: Customer voices concerns about some element of product or service or customer might not be familiar with the product. 3. Time objection: Customer considering buying, but needs more time or customer has no intention of buying and wants to get rid of salesperson. Imagine you are newly employed as an Assistant Vice President (AVP) of Corporate Sales at a marketing organization. In the upcoming week, your team will be hosting a presentation for a new line of Tennis Rackets for 75 prospects. As you are aware, prospects are going to raise objections about this product. Using the compensation technique (admits the objection is valid but also discusses other benefits). and the acknowledgment technique (admits the objection is valid) discuss how one can apply these techniques to overcome objections. Why? Please be mindful to use…TEST II: IDENTIFICATION. Read each the following statement carefully and identify what is being presented. Shade the letter of your answer. A. Strength B. Opportunity C. Weakness D. Threat A 11. It describes what an organization excels at and what separates it from the competition. 12. It refers to favourable external factors that could give an organization a competitive advantage. 13. It refers to factors that have the potential to harm an organization. 14. This pertains to the characteristics of the business or project that gives advantages over others. 15. This pertains to the elements in the environment that could cause trouble for business or project. 16. An obstacle face by the business. 17. An Internal Factor of SWOT Analysis. 18. An external factor of SWOT Analysis that can Increase profitabllity. 19. If a business has a strong support in the market, then your business has 20. In an online business, when your online site has thousand followers then your business hasDiscuss the importance of handling problems effectively. • It is made early on when the problem first surfaces • It includes those who are directly involved • Reasons for the decision are explained to those who are not directly involved in handling problems• It is clear and unambiguous• It is in line with stated organizational goals • It aligns with organizational policies, vision, and values • All the implications of the decision have been thought through.