2. From your chosen idea using human-centered design, you are the designers and the users will be new ones. Choose another three (3) users of the same target market. 3. Designers should generate and list down information such as identifying the needs and possible problems of each user as part of your documentation. 4. Fill in details using IDEA blueprint 1.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question
100%

Our design is the iCare app.

2. From your chosen idea using human-centered design, you are the designers and the users will
be new ones. Choose another three (3) users of the same target market.
3. Designers should generate and list down information such as identifying the needs and
possible problems of each user as part of your documentation.
4. Fill in details using IDEA blueprint 1.
WHY
The core essence of your idea/solution.
HOW
How to execute your why.
VALUES
The values your idea/solution must uphold to ground and guide your why and how.
WHAT
What your idea/solution offers to respond to your why and execute your how.
Transcribed Image Text:2. From your chosen idea using human-centered design, you are the designers and the users will be new ones. Choose another three (3) users of the same target market. 3. Designers should generate and list down information such as identifying the needs and possible problems of each user as part of your documentation. 4. Fill in details using IDEA blueprint 1. WHY The core essence of your idea/solution. HOW How to execute your why. VALUES The values your idea/solution must uphold to ground and guide your why and how. WHAT What your idea/solution offers to respond to your why and execute your how.
Expert Solution
steps

Step by step

Solved in 4 steps

Blurred answer
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning