Strategically, the best place to include the offer is? Just in the teaser. In the brochure, in the Johnson box, the body of the letter and the P.S. In the teaser and the body of the letter. In the body of the letter, in the Johnson Box and in the P.S.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Strategically, the best place to include the offer is?
Just in the teaser.
In the brochure, in the Johnson box, the body of the letter and the P.S.
In the teaser and the body of the letter.
In the body of the letter, in the Johnson Box and in the P.S.
Transcribed Image Text:Strategically, the best place to include the offer is? Just in the teaser. In the brochure, in the Johnson box, the body of the letter and the P.S. In the teaser and the body of the letter. In the body of the letter, in the Johnson Box and in the P.S.
Strategically, the best place to include the offer is?
Just in the teaser.
In the brochure, in the Johnson box, the body of the letter and the P.S.
In the teaser and the body of the letter.
In the body of the letter, in the Johnson Box and in the P.S.
Transcribed Image Text:Strategically, the best place to include the offer is? Just in the teaser. In the brochure, in the Johnson box, the body of the letter and the P.S. In the teaser and the body of the letter. In the body of the letter, in the Johnson Box and in the P.S.
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