xplain FOUR (4) of the stages in the new product development strategy that Nissan had to go through in the development of its new electric vehicle. 2.Discuss ONE (1) marketing strategy that Nissan should employ at the growth stage of the product life cycle for the Nissan Leaf. 3.Describe the pricing strategy that should be used for the new product in the story above. Give ONE (1) reason for your answer.
THE NISSAN LEAF
With environmental concerns growing among consumers, rising gasoline prices and a desire for a reliable vehicle, Nissan embarked on becoming the first to develop an electric vehicle. The Nissan Leaf was rolled out for public purchase in 2008. Nissan has remained a leader in the electric vehicle market. A number of stakeholders in the automobile industry and other interest groups, will be leading the way in lobbying the Government of Jamaica to reduce the import duty on electric vehicles coming into the island. The need for this move came out of last Wednesday’s (September 27), Electric Vehicle Seminar hosted by JPS and the USAID Caribbean Clean Energy Programme, held at the Spanish Court Hotel in New Kingston. It was recognized that the import duty as high as over 60% is prohibitive to the purchase of these vehicles.
“Electric vehicles have a positive contribution to make to our economy,” JPS Senior Vice President of Energy Delivery, Sheree Martin, pointed out. “Not only do they have zero emissions, and are therefore good for the environment, but they can also potentially lead to the significant reduction of the fuel import bill which the country now bears,” she added. In addition to the macro economic benefits of the widespread use of electric vehicles, the benefits to individual owners of electric are significant. Dr. Gary Jackson, Managing Director of Electric Vehicles Ltd., explained that his electric vehicle, has allowed him to experience a one third reduction in the cost of running his vehicle, compared to a gasoline run car. Additionally, because the electric vehicle has no internal combustion engine, maintenance is at a minimum compared to a gasoline fuelled car. A reduction in the import duty for such vehicles would therefore be beneficial to the average consumer.
Source: (2019). Jpsco.com. Retrieved from https://www.jpsco.com/tag/nissan-leaf/
QUESTIONS :
- Explain FOUR (4) of the stages in the new product development strategy that Nissan had to go through in the development of its new electric vehicle.
2.Discuss ONE (1) marketing strategy that Nissan should employ at the growth stage of the product life cycle for the Nissan Leaf.
3.Describe the pricing strategy that should be used for the new product in the story above. Give ONE (1) reason for your answer.
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