Homework Help is Here – Start Your Trial Now!
Business
Marketing
ofitable to the firms but different ategies will be required. If you were marketer of a multinational firm lling computers in the emerging arkets, how would you market your oducts to these two segments Fferently? Briefly discuss the Fferences in branding, product, icing, distribution and promotion.

ofitable to the firms but different ategies will be required. If you were marketer of a multinational firm lling computers in the emerging arkets, how would you market your oducts to these two segments Fferently? Briefly discuss the Fferences in branding, product, icing, distribution and promotion.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
See similar textbooks
icon
Related questions
Question

9

Multinational firms doing business in emerging markets often encounter the following dilemma: there are an increasing number of middle-class consumers who are interested in high- quality Western products but at the same time, the majority of the consumers have limited purchase power and cannot afford these goods. In fact, both segments can be profitable to the firms but different strategies will be required. If you were a marketer of a multinational firm selling computers in the emerging markets, how would you market your products to these two segments differently? Briefly discuss the differences in branding, product, pricing, distribution and promotion.
Transcribed Image Text:Multinational firms doing business in emerging markets often encounter the following dilemma: there are an increasing number of middle-class consumers who are interested in high- quality Western products but at the same time, the majority of the consumers have limited purchase power and cannot afford these goods. In fact, both segments can be profitable to the firms but different strategies will be required. If you were a marketer of a multinational firm selling computers in the emerging markets, how would you market your products to these two segments differently? Briefly discuss the differences in branding, product, pricing, distribution and promotion.
Expert Solution
steps

Step by step

Solved in 2 steps

SEE SOLUTIONCheck out a sample Q&A here
Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning
SEE MORE TEXTBOOKS