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Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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One of the new developments on Direct Marketing is the phenomenon of consumers sharing information with each other in the form of product reviews, blogs, and online forums. Marketers benefit from tapping into these communication channels to monitor consumer sentiment and to uncover consumer attitudes about products and brands. The term we used for this emerging trend is ______
A. B2B online marketing
B. Buzz Marketing
C. C2C online marketing
D. Gonzo Marketing
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