Question 45In competitive dynamics, the likelihood of competitive reaction dependson market dependence. How does a firm determine they have a high levelof market dependence?O Market dependence will be high if the firm has good customer feedback from itsmarket.O Market dependence will be high if the firm has high degree of concentration ofits business in a particular industry.O Market dependence will be high if the rivals draw from the same types ofstrategic resources.Market dependence will be high if the competitors are vying for the samecustomers in the same markets.

Competition for the market infers the attempts and competitive strategies followed by the firms to…

Answered: In competitive dynamics, the likelihood…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

Question 8 Discuss the key strategies that can be used to enhance profits in markets with intense price competition. Use a local example of a company that is has employed at least 2 of these strategies.
QUESTION 3Andrew and Simon are prospective entrepreneurs and are soliciting your advice to start their entrepreneurial venture in a profitable industry. Your task is to choose for them an industry you know very well and do an industry and competitive analysis to determine its profitability and advise them accordingly.
QUESTION 2 Yemi and Botho are the brains behind the Maungo Craft brand. They are currently toying with theidea diversifying their portfolio of investments by entering the restaurant business. Post covid,Batswana have developed an appetite for homegrown dining experiences with the likes of Park 27,267 and Musa’s café proving to be success. a)As a consult, assist them to conduct a macro environmental assessment using the PEST. b)Based on the result of the PEST assessment what generic competitive strategy would yourecommend for this venture?
QUESTION 3 Describe market segmentation and how does a company decide on its target markets and market segments?Using any small medium enterprise(SME) as an example,justify your answer.
QUESTION TWO One major reason for undertaking marketing research is to identify market opportunities. Once the research is complete, the company must measure and forecast the size, growth, and profit potential of each market opportunity. With regards to the above information examine how demand can be estimated in a market.
QUESTION 14 The America Marketing Assocation's Code of Ethics requires that marketers do all of the following except be honest. encourage confidence in marketing systems. do no harm. be profitable.
1. List a few reasons why firms are not always in close touch with their market environments. (Short answer)
QUESTION S Why is a fitness studio more likely to price discriminate than a grocery store? OA service cannot be resold, whereas food can be resold O A fitness studio does not have market power, but a grocery store is likely to have market power O A fitness studio has more fixed costs and fewer variable costs, whereas a grocery store has fewer fixed costs and more variable costs A fitness studio cannot find characteristics of consumers that correspond with their willingness to pay, but a grocery store can QUESTION 6 A patent is an example of O a unique cost advantage O a government created barrier to entry O customer lock in O entry deterrence
This question is related to the STP process: Segmentation, targeting and positioning.Q.1 Explain the terms Segmentation, targeting and positioning. Q 2 Briefly describe the following in relation to Mr Price clothing:• Describe two demographic variables used by Mr Price clothing.• Describe the targeting strategy approach by Mr Price clothing• Describe the positioning method adopted by Mr Price clothing.
Question 3 Developing a marketing plan at the Strategic Business Unit level requires internal and external analysis. These two have been described as critical to the success or failure of the plan. While the internal analysis may consist of examining the organization's own dynamics as well as the industry, its external analysis consists of macro-environmental factors. A business conducts these analyses before formulating its goals and developing its strategy. However, not all businesses understand these dynamics nor know how to effectively conduct their external environmental analysis. As a practitioner with good marketing knowledge, discuss the external marketing environment and its strategic role in marketing strategy planning decisions illustrating with clear examples from the Ghanaian market.
QUESTION 6 List and define the major types of buying decision behavior and the stages in the buyer decision process, explain with Examples For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac). Paragraph Arial 10pt 三 v 三v A V x X, ST Te +, RBE V 田区田 19 Ť (1} 1- Complex buying behavior :
Q3. Identify the competitive behaviour responses of Tesco to build or defend its competitiveadvantages and to improve its market position.)

SEE MORE QUESTIONS

Recommended textbooks for you

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Marketing: An Introduction (13th Edition)

Marketing

ISBN:

9780134149530

Author:

Gary Armstrong, Philip Kotler

Publisher:

PEARSON

MKTG 12:STUDENT ED.-TEXT

Marketing

ISBN:

9781337407595

Author:

Lamb

Publisher:

Cengage

Contemporary Marketing

Marketing

ISBN:

9780357033777

Author:

Louis E. Boone, David L. Kurtz

Publisher:

Cengage Learning

SEE MORE TEXTBOOKS