A brand is a portfolio of rights. O True False

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter11: Product And Branding Concepts
Section11.7: Organizing Brands And Products
Problem 1LO
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Question
A brand is a portfolio of rights.
O
True
False
Transcribed Image Text:A brand is a portfolio of rights. O True False
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