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- Find and paste examples of food products that demonstrate each of the following: a. Brand Name b. Brand Term c. Brand Design d. Brand Symbol e. Manufacturers Brand f. Co-branding g. Licensed Brand h. Private BrandWhat is full-line forcing?Packaging is part of:* Product usage in cert ain cases Product tangibles Brand image All options
- Chapter 9 further discusses brand equity and brandleverage. Xerox has strong brand equity because it hasbeen a well-known and established brand for many years. a. According to the chapter, successful brand leveragerequires that the original brand have a strong positiveimage and that the new product fit with the originalproduct on at least one of what four dimensions?b. Which of these four dimensions does the businessservices solutions “product” fit with the originalXerox brand?Differentiate between perishable goods and dangerous goods.?List the six characteristics distinguishingservices from goods