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- Choose a fictional product of your liking and describe potential primary and secondary sources of market research for that product. How do marketers use this market research to market this product effectively? How does these types of research influence the 4p's of marketing? 1000 words minimumExplain what type of segmentation your company might use for its market and describe who their target market is. Assignment should be double spaced, 12-point fontIs marketing research always correct? Explain.
- Please answer question 3.1 and 3.2 3.1. Identify the various objectives of marketing departments and provide an example for each. 3.2. Discuss the concept ‘Market segmentation’, including the types of segments.#2. In what stage of marketing is marketing research important? Group of answer choices In assessing marketing environment. In defining one's business. In setting marketing strategies. All of the above. In designing marketing mix.1. Why is it important to track how our customers change over time? 2. Describe the three stages of the relationship a customer has with a firm (Hint: AER model) 3. What is a persona? How is it different from a market segment?
- What is industry information? Why will it help with a marketing management research project?What is big data, and what opportunities and challenges does it provide for marketers? Explain how internal databases differ from marketing intelligence. What are some advantages and disadvantages of both? What is behavioral targeting? Provide an example of behavioral targeting. How are firms responding to consumers and public advocates that it is a form of stalking consumers? Marketers make heavy use of both open-ended and closed-ended questions in questionnaires. What are some of the benefits or drawbacks of using each of these ways to ask questions? The marketing research process has several very distinct and important stages that need to be followed. In your opinion, which is the most important? Justify your view on this.4. When would a good marketing researcher use closed-ended versus open-ended questions? Justify your answer.
- Marketing Information and Research for WALMART Research Question h Describe an important question you need to answer or a problem you are trying to solve in order to help the organization meet its goals and objectives. Information Needed Describe the information your organization needs to make effective decisions about how to answer this question or solve this problem.1.Assume that you are a Marketing Manager and your company wants you to deploy an efficient Marketing information system. Explain how marketing intelligence will help in collecting information?Product: Amazon Echo & Alexa Devices Choose one market segment for your product and describe that segment in as much detail as possible. You need to explain the common need/want of potential customers in the segment, the demographic characteristics of the segment, the psychographic characteristics of the segment, and the geographic characteristics of the segment.
