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Managerial lssues-ELECTRONIC COMMERCE
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- Do you believe app producers should ask for private information before letting you download and use their app? After all the pieces are obtained, who moves things forward?How do you think?5-5. What are e-marketplaces?You are a new member of the marketing organization for a 10-year-old, rapidly growingretailer with $2.7 billion in annual sales and 85 stores located in half a dozen southern states.You were hired away from Macy’s with a nice salary increase and were promised an oppor-tunity to influence the e-commerce plans of your new employer. The retailer has been a some-what reluctant participant in B2C e-commerce with its own Web site since 2006.“Everybodyelse is doing it so I guess we should too”has been the firm’s attitude. Results have been dis-appointing, with the little additional sales generated barely offsetting the cost to outsource theWeb hosting of the site. The Web site is currently viewed as another link in the company’smultichannel marketing approach. You are convinced that e-commerce could play a muchbigger role in your firm’s future and have asked for a few minutes with the VP of Marketing topresent your ideas. What would you say?
- What kind of product is Petnet’s Smartfeeder? How should this type of product be marketed?Despite repeated reinforced measures from sellers and even government bodies, many buyers have not been following COVID-19 health protocols. Using the concept of communication, explain the probable reasons why those buyers have not been following COVID-19 health protocols. In your explanation, use one example (anyone from YOUR family or acquaintance or your network, specific personal details can be kept hidden) from YOUR life experience for the narrative.how sales have been impacted due to covid?