Q: a. Is this desirable or undesirable for the company? Defend your answer. b. What can be done about t...
A: In the given scenario, The marketing manager witnesses significant price disparity in the selling pr...
Q: Identify the five components of the promotional mix.
A: A business has various activities that are divided or grouped as per its similar functions. Here, th...
Q: your own product using the Five (5) Product Levels by Kotler.
A: Five Levels of Product are 1. Core Benefit: the need or want that people have to satisfy by consumi...
Q: Differentiate the four (4) foreign entry modes : (a) Licensing (b) Franchising (c) Service outs...
A: An organization is a group of people who come together to work and attain certain goals and objectiv...
Q: Explain the importance of the ''multiplicity of self'' to brands and, using five different ''aspects...
A: The multiplicity of self to brands: A person has as many identities as there are different social r...
Q: Describe the FIVE (5) components or elements of the promotional mix. Illustrate with examples.
A: Marketing and promotion go hand in hand. Marketing helps the company to create customers by exchangi...
Q: Cultural hybridization A. heterogeneity in culture B. Heterogeneity in market or extension of marke...
A: Internationalization is employed by corporations trying to expand their world footprint on the far s...
Q: How does a product’s life cycle stage affect its marketing strategy
A: As a product' life cycle phases expand, it advantages further consumers, as well as the market typic...
Q: Define selective demand?
A: Demand for a specific brand rather than a broad product category is referred to as selective demand....
Q: Explain ONE key social or cultural factor affected the company’s international business activities.
A: Perception practices, norms, cultures, as well as behavioral patterns of all people in a specific na...
Q: nformation Systems, Organizations, and strategy
A: Technology has evaded all the spheres of lives be it of individuals or of the organizations. Inorder...
Q: Definition of terms Synchronous- Asynchronous- Online Learning setting- Learning experience- Covid-1...
A: The Covid-19 induced pandemic has changed the way of doing a lot of things. The lockdown which was i...
Q: Identify a store or service provider that you believe has an effective loyalty program. Explain why ...
A: Introduction: Customer effective loyalty program is nothing but a customer retention strategy, alth...
Q: Briefly explain how marketing strategies such as advertisements and product sales influence our purc...
A: Marketing refers to process of identification and fulfillment of consumer needs and wants. It is the...
Q: As a marketing manager for a new brand of diet hot chocolate, you want to use an opinion leader to s...
A: The selection of an opinion leader would be based on the personality's broad appeal as well as the a...
Q: In a company that makes soaps, how can you look for a direct distribution channel?
A: Direct distribution channel means that the seller directly contact with the customers and delivers t...
Q: benefits of competitive advantage through pricing
A: Competition is all pervasive be it any field or industry. The firms try to make themselves better ea...
Q: A group of competitors operating under a formal overt agreement is called a cartel. a gaggle. a mono...
A: * (A) A Cartel - A cartel is basically defined as a group of competitors who often operate under a...
Q: Your firm, selling business products is now diversifying into consumer goods too and so entrusting y...
A: The research in business is effective for making marketing analysis. The research is bifurcated into...
Q: POP displays, without text catalogs, leaflets, cloth banners, brochures, electronic hoardings, simpl...
A: Advertising is a promotional tool or a marketing communication !means wherein an organization employ...
Q: Define catalog marketing
A: Catalog marketing is a sales method in which a company groups several things together in a printed p...
Q: Differentiate between process to process delivery and end to end delivery
A: Given below is the differentiation of process to process delivery and end to end delivery in a tabu...
Q: List two basic principles of questionnaire design.
A: The form could have an impact on the research survey questionnaire, the value of reactions acquired,...
Q: The evolution in marketing thought led to the development of the marketing concept employed by Wool...
A: Woolworths is made up of some of the most well-known and trusted retail brands in the world, providi...
Q: Based on what you have read in the case, outline a SWOT analysis for Noodle
A: Before we perform a detailed SWOT Analysis, let us know in brief what this analysis is all about, SW...
Q: You've been requested to create a customer-performance scorecard for your company's toy business as ...
A: The customer performance scorecard assesses how well the organization is doing in meeting the critic...
Q: Discuss advantages/disadvantages of email marketing as an outbound vs an inbound strategy. Develop a...
A: Let us approach answering each question stepwise, first with the advantages and disadvantages of bot...
Q: Example of petronas operation system?
A: Petroliam Nasional Berhad, or Petronas, is a Malaysian oil and gas conglomerate. Petronas provides o...
Q: Case Study: An example can be seen in the operation of a security-conscious jewelry shop. Customers ...
A: Customers are people who purchase goods for their own use or for others. The customers who purchase ...
Q: Explore how the external business environment impacts New Belgium Brewery. The external business env...
A: A business is influenced by many forces in its environment. This forces can be macro forces or micro...
Q: What are some of the major criticisms of advertising?What is corrective advertising? What is puffery...
A: The major criticism of advertising are as follows: Expenditure on Deferred Revenue: Because the retu...
Q: What should be the analyst’s decision? b. How much gain or loss will he expect for the company? c. S...
A: In the given scenario Nestle has three options in terms of expansion, Constructing a new plant Open...
Q: 1. Andrea and Burt repositioned Boulder Creek. Explain who the market was before repositioning and w...
A: It was purchased in 1999. Econolodge to QUality Inn was seen and Adrea knew nothing about hotels thu...
Q: How do publicity and advertising differ? How are they related?
A: Advertising is the practice of promoting a company and its products for commercial gain. Publicity i...
Q: Describe the roles of public relations, publicity, and cross-promotion in anorganization’s promotion...
A: Public Relations in an Organization’s Promotional Strategy. Public Relations entails engaging with y...
Q: What are some examples of new forms of self-service retailers?
A: Retailing is the action of selling, renting, and delivering items and services to end users, who sub...
Q: A. Sellers grant credit to customers: a. During periods of high interest rates to reduce the o...
A: A. Sellers grant credit to customers Option A - Granting credit to customers increases overall cost ...
Q: Explain the differences between Classical Conditioning and Operant Condition and, choosing one of th...
A: In behavioural psychology, classical and operant conditioning are two key principles. Using a behavi...
Q: As a supply chain consultant what advice would you offer to both Nokia and Ericsson in handling the...
A: Ans. Introduction Supply chain risk management is the procedure in which the business organizatio...
Q: Explain the roles of public relations in the success of the American Express company?
A: Information Public relations (PR) is a set of methods and procedures for controlling how personally ...
Q: In the current digital age, how can businesses make sure that they maximize the utilization of the s...
A: With the digital revolution taking its shape in the modern era of technology, and a vast scope which...
Q: what is the best pricing strategy for a start-up?
A: The principle point of the administration of each association is to benefit by actually getting the ...
Q: What is the difference between an unconditioned stimulus and a conditioned stimulus? People react to...
A: Since you have posted a question with multiple sub-parts, we will solve the first three subparts for...
Q: Which of the following statements about marketing is true? O a. It is of little importance when prod...
A: Ans. Marketing refers to the activities that start long before the production and continue even aft...
Q: There are many products out in the market. As a citizen, should labels be incorporated in the packag...
A: Disclaimer: Since you have asked multiple question, so we will solve the first question for you. If ...
Q: plz solve it within 30-40 mins with explanation I'll give you multiple upvote
A: Open Listing is the correct option Reason are given below :
Q: Directions: Presented in the word pool are relationship marketing terms. Write the best term that de...
A: Ans. Introduction Marketing Is a very wide term which involves the activities and processes that ...
Q: letter of reference for a friend or classmate. List the reasons that you think they would make a goo...
A: A personal reference letter, also known as a character reference, describes ones personal experience...
Q: give me the example of product plan of the dalgona candy
A: The product plan is the brief idea of the product, the vision, the idea behind the product, its char...
Q: Read a license agreement for a software product. It could be a game, operating system, video editor,...
A: License Agreement If you read the licencing agreement carefully, it will almost certainly state. B...
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