Answered: Differentiate the four (4) foreign…

Differentiate the four (4) foreign entry modes : (a) Licensing (b) Franchising (c) Service outsourcing (d) Foreign Direct Investment

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Differentiate the four (4) foreign entry modes :

(a) Licensing

(b) Franchising

(d) Foreign Direct Investment.

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