You've been requested to create a customer-performance scorecard for your company's toy business as a marketing controller. Make a list of three possible measures.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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You've been requested to create a customer-performance scorecard for your company's toy business as a marketing controller. Make a list of three possible measures.

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