Directions: Presented in the word pool are relationship marketing terms. Write the best term that describes the given expressions. Tell whetther they are SOCIAL MEDIA, CONTENT MARKETING, CUSTOMER SERVICE, E-MAIL MARKETING AND RELATIONSHIP MARKETING. 7. Uses platforms such as twitter. 8. Direct communication to customer. 9. Meeting all customers' needs. 10. Products specifications.

Coca-Cola, an American company founded in 1892 and one of the world's most successful companies in the world, has launched "Choose Happiness" campaign in 2009. The campaign encouraged consumers to share happy memories and what made them feel happy during summer of 2009. In the context of "Developing Effective Marketing Communication", Coca-Cola used: O a. Nostalgia O b. Buzz Marketing O C. Emotional appeal O d. Advertising O e. Rational appeal A Moving to another question will save this response. « » TOSHIBA HOME INS DEL SCROLL LOCK SYSRO PAA F9 F10 F11 F12 F7 F8 BACK NUL & LC SPACE 67 7 V 8A9 ENTER TYYIU て P 65

Answer the following critical thinking question from chapter 6 by using your textbook with citations (see the example listed).. Minimum requires are 2/4 substantial double-spaced paragraphs. Always support your answers. Chapter 6/ ppts 6-20 critical thinking assignment: Name the five stages in the consumer decision process. Be sure to follow the example and cite.

Marketing process ends with customer purchase. Select one: a. False. Ob. True Clear my choice

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An online marketing company's marketing team launched a paid media advertising campaign to increase its customer base. Now the marketing team is looking to measure the KPIS to see if the advertising is driving more people to the company's services. Which types of metrics should the team be measuring? O cost per click, impressions, profits per customer, customer acquisition cost O likes, shares, comments, retweets/reposts, positive/negative sentiment advertising value equivalency, brand mentions, article counting

Write a few short paragraphs that showcases the unique and exciting opportunities for brand partnerships within the entertainment industry. Your target audience is potential brand collaborators seeking innovative and engaging avenues to connect with their audience. Remember to keep the content concise, persuasive, and tailored to the needs and interests of potential brand partners in the entertainment sector. (Write at least 5 specific examples of creative opportunities).

In 3–5 sentences, identify what this advertisement is trying to convince the viewer to do and analyze how the author uses images, words, and colors to achieve their purpose.

٢١- ________ is the total accumulation of prior learning experiences.  Select one: a. Brand image b. Memory c. Positioning d. Brand equity

1) ------- a consumer experiences the brand by seeing it, thinking it, the likely it, so will strongly registered in memory. Select one: a. Brand awareness   b. Brand building c. Brand equity d. Based brand equity 2) Descriptive and persuasive elements increase the burden on marketing communications to build awareness. Select one: O True O False