As a marketing manager for a new brand of diet hot chocolate, you want to use an opinion leader to stimulate sales of the brand. How might you identify an opinion leader, and what strategies do you have for using an opinion leader in your marketing communications program?

Adopting a pet from a shelter Picking a movie to watch on a Friday Buying lunch at the student union Buying athletic shoes Renting an apartment Describe how this model would work in their hotel selection. What kind of marketing messages would work well to reach customers using this model? Why? Would you use an affective, attitude-based, or attribute-based decision approach (or a combination) with the following? Most weekday guests use a conjunctive model in choosing their hotels. Why? Most weekend guests use a lexicographic model in choosing their hotels.

Which of the following provides post hoc insights for next actions for marketers? leading indicators lagging indicators a PERT Chart a BCG matrix O a SWOT analysis

What hypothesis do you think the product designer formulated before he began researching how consumers use buckets? Do you agree with his decision to use observation rather than another method of collecting primary data? Why?

According to the well-established pattern, the Negative Binomial Distribution, highly targeted campaigns will not lead to brand growth because: Select one: They do not measure the audience efficiently They do not reach many heavy buyers/consumers They do not reach many light buyers/consumers They do not use the media budget efficiently Accordirig to duplication of purchase/viewing, advertising in the highest reach media: Select one: Has the highest CPM Will also reach viewers of small(er) reach media Will not reach viewers of small(er) reach media Is not effective for reaching light users/viewers

A Walk-in clinic such as an urgent care facility in South Carolina. How can i analyze the cultural and generational demographics of the consumers who use the facility. And How can I analyze the marketing approach used for the facility. If I consider the targeted audience of the facility based on the demographics of the consumers who use the facility. And if I consider whether marketing techniques can be the same when marketing to different demographics.

Give [5] definitions of Favoritism at the place from your reading and findings.

How can keyword intent analysis enhance the effectiveness of digital marketing campaigns?

Perform primary data collection yourself to investigate this phenomenon. Assemble a small focus group of Baby Boomer women. If you have trouble locating enough participants, perform an indepth interview with one Baby Boomer woman. Ask them/her about their/her opinion as to whether marketers are ignoring their segment. Using the Grace and Frankie example could be a good way to start the conversation. Ask them/her about how they/she feel(s) about being ignored (if that is the sentiment). Ask them/her what they/she would prefer marketers and advertisers do differently to better target Baby Boomer women. Write a brief summary of your findings.

2. For the managers of these brands, how might a psychographics-based segmentation approach for used for making target market decisions?