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In which two market models would advertising be used most often
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- why might negative advertising have been used more extensively than in most? What case can you make for or against the use of such advertisements during a campaign?Name a current advertising slogan you believe is particularly effectivefor developing a unique selling proposition.How can a manager integrate different advertising appeals into a cohesive and effective advertising campaign?
- Why would a marketer identify and analyze the target audience before defining the advertising objectives when developing and advertising campaign?In which stage of the product life cycle would advertising expenditures most likely induce as a firm attempts to react to increasing competition?Fully describe the four types of advertising timing patterns available to marketers when launching a new product
- Take example of any misleading ad from any industry/brand and discuss what all should be done towards such advertising practices.How do advertisers optimize advertisement placement for maximum effectiveness?What factors have played the biggest role in changing the dynamics of Super Bowl advertising in recent years?
- Each year, managers at Bausch and Lomb evaluate the many advertising media alternatives available to them as they develop their advertising program for contact lenses. What advantages and disadvan- tages of each alternative should they consider? Which media would you recommend to them?Discuss, what are the best practices for creating compelling and engaging content for a marketing campaign?What method does should any organization use to set promotion budgets for their products?