Evaluate what is the purpose of a forecast. What factors does a firm use to create its forecasts of future sales, income, expenses, and capital expenditures?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
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Evaluate what is the purpose of a forecast. What factors does a firm use to create its
forecasts of future sales, income, expenses, and capital expenditures?
Transcribed Image Text:Evaluate what is the purpose of a forecast. What factors does a firm use to create its forecasts of future sales, income, expenses, and capital expenditures?
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