Critically evaluate how marketers influence each stage of the decision-making process with reference to relevant methods and models.

Identify and describe the social factors that influence the consumer decision process. Provide an example of how each of these might influence the purchase of the necessary products and services for a family vacation.

Think of a purchase you recently made. Describe what you did and what happened at each stage of the Consumer Decision Making Process, from Problem Recognition to Post-Purchase evaluation. What were the most important influences in making your purchase decision? What aspects of marketing and/or consumer behavior do those represent? Was your decision making most closely representative of extended problem solving, limited problem solving, or habitual decision making? Do you think it's possible that other consumers might use a different type of decision making when making the same purchase? Explain.

How can marketers use the consumer behaviour theory to push them to make more ethical decisions in the purchasing decision?