18. In class, I suggested that there are three levels of ethics through which we need to consider marketing. Select those three ethical areas from the following list.

Corporate Social Responsibility (CSR) extends beyond the organization to focus on the relationship between the organization and its external stakeholders. Corporations are finding that CSR is essential to fundamental business strategy a) What are the three reasons why corporations should care about corporate social responsibility?

It is no longer acceptable for businesses to disregard issues around ethics and social responsibility.  1. (a) Current Status Briefly describe what Aveeno is currently doing regarding corporate social responsibility and pursuing sustainable business practices. (b) Recommendations Give recommendations ( at least 2) on how Aveeno can create a more ethical, socially responsible, and/or sustainable business. What practices do you recommend the organization pursue?

One of the most difficult tasks in environmental management is promoting sustainable behaviour change. Some advocate for increased regulation and control. Others argue that having regulation is one thing, but obtaining compliance with it is quite another. Some organizations advocate for voluntary agreements/compliance. Others continue to advocate for a community-based approach to social marketing. What are the benefits and drawbacks of these varied approaches?