18. In class, I suggested that there are three levels of ethics through which we need to consider marketing. Select those three ethical areas from the following list.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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18. In class, I suggested that there are three levels of ethics through which we need
to consider marketing. Select those three ethical areas from the following list.
Group of answer choices:
-Larger causes like shoes for kids in poor areas of the world - far from where most
shoes from the company are purchased.
-Paying executives exceptional salaries.
-Ensuring that profit margins are as low as possible.
-Running a company responsibly by treating employees, vendors, communities,
industries and their surrounding society ethically.
-Fundamental morality selling a product.
Transcribed Image Text:18. In class, I suggested that there are three levels of ethics through which we need to consider marketing. Select those three ethical areas from the following list. Group of answer choices: -Larger causes like shoes for kids in poor areas of the world - far from where most shoes from the company are purchased. -Paying executives exceptional salaries. -Ensuring that profit margins are as low as possible. -Running a company responsibly by treating employees, vendors, communities, industries and their surrounding society ethically. -Fundamental morality selling a product.
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