Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Provide specific examples in hotel industry regarding different factors that influence decision-making and buying behaviour.
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- Explain marketing mix and compare its application in a hotel organisation with other hotel organisations in the marketing planning process to achieve marketing objectives.arrow_forwardThe owner’s decision process can be viewed as encompassing two distinct steps, which are?arrow_forwardStakeholder analysis, stakeholder matrix and stakeholder mapping at a hotel organisationarrow_forward
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