is riskier global strategy licensing or acquisitions? Why

Compare and contrast the capabilities of Walmart and Amazon?

Why does one of the four tasks of multi-alliance management that are necessary for successful alliance portfolio management is Developing and implementing a portfolio strategy for each business unit and a corporate policy for managing all the alliances of the entire company?

Coca-Cola’s Diversification You may be familiar with the story of New Coke. To recap, in the mid-1980s, Coca-Cola reformulated its flagship soft drink in an attempt to better compete with Pepsi. The new drink, named New Coke, failed miserably. But Coca-Cola saved its business by rereleasing the original formulation of Coke under the name Coca-Cola Classic. That, in and of itself, is an excellent case study in business management. However, the more contemporary story is how Coca-Cola has changed its business plan so that no one drink—not even Coke—can heavily influence the company’s success and failure. After years of diversification and acquisition, Coca-Cola currently offers more than 500 brands ranging from soft drinks to fruit juices to water. Additionally, it sells its products in over 200 nations. Nokia’s Market Shift Not so long ago, Nokia was one of the leading makers of cell phones. But technological innovations like the iPhone left Nokia struggling to compete. The solution?…