In what way does corporate social responsibility differ from consciousmarketing? a. There is no difference. b. Conscious marketing is one part of corporate social responsibility. c. Corporate social responsibility is one part of conscious marketing. d. Corporate social responsibility uses different elements of the firm. e. Conscious marketing cannot be measured.

In what way does corporate social responsibility differ from consciousmarketing? a. There is no difference. b. Conscious marketing is one part of corporate social responsibility. c. Corporate social responsibility is one part of conscious marketing. d. Corporate social responsibility uses different elements of the firm. e. Conscious marketing cannot be measured.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Conscious Marketing A firm that engages in conscious marketing is recognizing that it has a purpose higher than making a profit. Corporate social responsibility (CSR) is an element of conscious marketing and generally refers to a firm's understanding that it has responsibilities to society. This exercise is important because it will help you understand that because of the complexities of conscious marketing, not all socially responsible firms are able to engage in conscious-marketing efforts. The goal of this exercise is for you to differentiate between the two efforts. Carefully read each of the different action types to determine whether it represents CSR or conscious marketing. Then click and drag the action type to the correct column. Hover over each action type for hints to help you determine whether the action is CSR or conscious marketing. Proctor & Gamble's Live, Learn, and Thrive program improves the lives of children worldwide. Warby Parker was founded in reaction to an…
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