1.The classification of different buying situations? a. creates more confusion to business marketers b. call for a very different marketing strategy for each buying situation c. requires a consistency in marketing products to organizational buyers d. are theoretical and have little relation to what happens in the real world e. suggests business marketers to develop one marketing mix for all situations
1.The classification of different buying situations? a. creates more confusion to business marketers b. call for a very different marketing strategy for each buying situation c. requires a consistency in marketing products to organizational buyers d. are theoretical and have little relation to what happens in the real world e. suggests business marketers to develop one marketing mix for all situations
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1.The classification of different buying situations?
a. creates more confusion to business marketers
b. call for a very different marketing strategy for each buying situation
c. requires a consistency in marketing products to organizational buyers
d. are theoretical and have little relation to what happens in the real world
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