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The goal of this exercise is for you to diferentiate between the two efforts. Carefully read each of the different action types to determine whether it represents CSR or conscious marketing. Then click and drag the action type to the correct column. Hover over each action type for hints to help you determine whether the action is CSR or conscious marketing.

The goal of this exercise is for you to diferentiate between the two efforts. Carefully read each of the different action types to determine whether it represents CSR or conscious marketing. Then click and drag the action type to the correct column. Hover over each action type for hints to help you determine whether the action is CSR or conscious marketing.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Conscious Marketing A firm that engages in conscious marketing is recognizing that it has a purpose higher than making a profit. Corporate social responsibility (CSR) is an element of conscious marketing and generally refers to a firm's understanding that it has responsibilities to society. This exercise is important because it will help you understand that because of the complexities of conscious marketing, not all socially responsible firms are able to engage in conscious-marketing efforts. The goal of this exercise is for you to differentiate between the two efforts. Carefully read each of the different action types to determine whether it represents CSR or conscious marketing. Then click and drag the action type to the correct column. Hover over each action type for hints to help you determine whether the action is CSR or conscious marketing. Proctor & Gamble's Live, Learn, and Thrive program improves the lives of children worldwide. Warby Parker was founded in reaction to an industry dominated. by a single company that kept eyewear prices artificially high. It partners with nonprofits to provide eye care to those in need. CSR Animal welfare groups praised Walmart for the new standards they issued to farms supplying antibiotic- and hormone-free livestock. Google funds for-profit entrepreneurships in Africa. Employees of Southwest Airlines donate hours of their time to Ronald McDonald Houses throughout the United States. The Coca-Cola Campaign focuses on water stewardship, healthy and active lifestyles, community recycling, and education. Conscious Marketing One of TOMS' key slogans is "Shoes that bring the world together." Elon Musk, visionary head of such companies as Space X and Tesla seeks to be involved with things that change the world.
Transcribed Image Text:Conscious Marketing A firm that engages in conscious marketing is recognizing that it has a purpose higher than making a profit. Corporate social responsibility (CSR) is an element of conscious marketing and generally refers to a firm's understanding that it has responsibilities to society. This exercise is important because it will help you understand that because of the complexities of conscious marketing, not all socially responsible firms are able to engage in conscious-marketing efforts. The goal of this exercise is for you to differentiate between the two efforts. Carefully read each of the different action types to determine whether it represents CSR or conscious marketing. Then click and drag the action type to the correct column. Hover over each action type for hints to help you determine whether the action is CSR or conscious marketing. Proctor & Gamble's Live, Learn, and Thrive program improves the lives of children worldwide. Warby Parker was founded in reaction to an industry dominated. by a single company that kept eyewear prices artificially high. It partners with nonprofits to provide eye care to those in need. CSR Animal welfare groups praised Walmart for the new standards they issued to farms supplying antibiotic- and hormone-free livestock. Google funds for-profit entrepreneurships in Africa. Employees of Southwest Airlines donate hours of their time to Ronald McDonald Houses throughout the United States. The Coca-Cola Campaign focuses on water stewardship, healthy and active lifestyles, community recycling, and education. Conscious Marketing One of TOMS' key slogans is "Shoes that bring the world together." Elon Musk, visionary head of such companies as Space X and Tesla seeks to be involved with things that change the world.
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