Various people have had various perspectives on what marketing is. Individual perception underlies this. As well it is a real practice of the recent economic activity looking the human being’s engagement in marketing practices which includes the actions, we do to meet our wants and needs on an economic level. Given these differences in definitions of marketing and the reasons for them, should marketing be viewed as a set of activities carried out by for-profit and nonprofit organizations, or should it instead be understood as a social activity? Give a succinct explanation of the definition(s) with appropriate Context (Ethiopian) based examples you feel best captures your understanding, and back up your assertion with facts from your marketing expertise.
Various people have had various perspectives on what marketing is. Individual perception underlies this. As well it is a real practice of the recent economic activity looking the human being’s engagement in marketing practices which includes the actions, we do to meet our wants and needs on an economic level. Given these differences in definitions of marketing and the reasons for them, should marketing be viewed as a set of activities carried out by for-profit and nonprofit organizations, or should it instead be understood as a social activity? Give a succinct explanation of the definition(s) with appropriate Context (Ethiopian) based examples you feel best captures your understanding, and back up your assertion with facts from your marketing expertise.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Various people have had various perspectives on what marketing is. Individual perception underlies this. As well it is a real practice of the recent economic activity looking the human being’s engagement in
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