How should the organization differentiate its products? What are the product’s features, advantages, and benefits? Assess the extent to which the brand’s current positioning aligns with the product’s points of differentiation.

Discuss how the new brand manufacturer will define its market segments and then begin targeting them.

The way consumers evaluate and choose a product depends on their degree of involvement with the product and marketing messages. Identify a brand that has high consumer involvement (e.g. Apple) and critically examine their strategies to increase consumer involvement with the product and marketing messages.

How   can a brand successfully expand into new markets while maintaining its core brand identity?

Explain the four choices companies have when developing brands. Give examples from the market to support your theoretical explanations for each brand development option

Explain how a commoditized product can be differentiated using branding?

what is the recommendations/rationale on how the organization utilize branding to identity and promote its products/ services?