Discuss the applicability of the General Electric Model in relation to market attractiveness and business and strength. Make your recommendations?
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Discuss the applicability of the General Electric Model in relation to market attractiveness and business and strength. Make your recommendations?
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- identify a problem or need in the market that is currently unmet or underserved. Brainstorm innovative solutions that could address the identified problem or need.One major reason for undertaking marketing research is to identify market opportunities. Once the research is complete, the company must measure and forecast the size, growth, and profit potential of each market opportunity. With regards to the above information examine how demand can be estimated in a market.Define the concept of customer lifetime value (CLV). What are your thoughts on this concept? Is it sometimes more profitable for a company to invest more resources in retaining current customers than trying to attract new customers?
- List and briefly describe 4 variables from the external marketing environment. Provide a brief description of how each of the variable that you list may be able to influence marketing decisions. For example, if you include "technology" as one of your variables from the external marketing environment, you could describe the manufacturing of micro chips that are in many of the products that people use daily, i.e., the camera in your vehicle that shows you what is behind you when you back up uses a micro chip. Many chips are manufactured internationally. Recently, Congress supported legislation that enhances production of micro chips here in the United States. Accessibility to micro chips, enhanced product features, such as rear view alerts for drivers, also enhances product development and innovation. All of the example impacts several aspects of marketing. Then, in your answer, you would list at least two aspects of marketing that can be impacted based on the information in the…How does sustainability affect the different stages of customer involvement in the customer decision process?write Each variable in the table below has a corresponding indicator (measurement) from the literature? Nb: independent variable:awareness,convenience and benifit, transection mode of online,preventive management dependent variable: cybercrime, development of ecommerce
- All consumer buying decisions generally fall along a continuum of three broad categories:routine response behavior, limited decision making, and extensive decision making. Goods and services in these three categories can best be described in terms of five factors.Explain which are they?Consider a producer of a specific good and give examples of challenges faced by the producers in order to adjust (respond to) changes in consumers preferences. Give an example of both short-term and long-term adjustments made by the producers and suggestions to minimize the impact of the decrease in preference.Evaluate the Government’s effort in trying to resolve the market failures in these in the aviation and tourism industries and the restaurants.
- Describe the current competitive market for your product. Can you identify the number of brands or the market share that they hold? Expand your analysis to include other products that are similar or could be substituted for yours.Describe is the difference of Subway Fast food chain from the competition in market. You may select an attribute important to the consumers (you are considered as their customer) and elaborate why you use this product or avail this service. Also, describe a main target market and discuss why they are the appropriate segment to target. Share what you think is the value proposition of your chosen product or service.what are potential consumer responses to service pricing or policies that are perceived as unfair?