Some critics of marketing have suggested that market segmentation and target marketing lead to an unnecessary proliferation of product choices that wastes valuable resources. These critics suggest that if marketers didn’t create so many different product choices, there would be more resources to feed the hungry and house the homeless and provide for the needs of people around the globe. Are the results of segmentation and target marketing harmful or beneficial to society as a whole? Should firms be concerned about these criticisms? Why or why not?

What are the contents of a marketing plan? Which environmental factors influence the company marketing strategy?

Describe the ways in which conscious marketing helps various stakeholders.

Why do some critics consider stealth marketing to be unethical?

What impact does technology make on marketing activities?

The Social/Cultural environment of marketing includes all of the following, EXCEPT: O the way people live their lives O how people behave O a society's values O a society's unemployment rates

Jerry did not feel going to work today, he was feeling exhausted and fed up.          Jerry was appointed team leader of the morning shift in Greasy Jo’s Café eight months ago. Some of the team members were causing conflict within the group by attacking Jerry personally, behind his back and blatantly refusing to follow company rules. They felt that as they had worked here longer one of them should have been given the position of team leader.         Jerry did not feel he had been there long enough to be able to assert himself successfully. He knew that if action was not taken quickly the situation would deteriorate and he had tried telling team members what to do and how to do the work. He was constantly checking their work and had even had several arguments with different team members.        With a loud sigh Jerry left for work, wondering what they had in store for him today.

What is the objective of marketing? What three ways will help it achieve this objective?

Explain the term Consumer-generated marketing?

how marketing works with its partners to create and deliver customer value?